Premier Inn

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Hotel Brands

Location:

Luton, England, UK

Company type:

Public

Foundation:

1987

Homepage:

http://www.premierinn.com

Industry:

Hospitality

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in Hotel Brands

Ranked by 24 people

Top ranked in this topic:

Hilton Hotels, Ritz-Carlton, Holiday Inn

Times Ranked

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About
outside Macclesfield, UK (2009)]]Premier Inn is the UK's largest hotel brand, with over 40,000 rooms and more than 590 hotels. Originally opene... (more)

outside Macclesfield, UK (2009)]]Premier Inn is the UK's largest hotel brand, with over 40,000 rooms and more than 590 hotels. Originally opened under the "Travel Inn" brand name in 1987, it has been owned by Whitbread during its entire operation and was set up to compete with the Travelodge brand which was at the time owned by Forte. The company provides 70% of the total earnings of Whitbread.  History The chain started trading in 1987 as 'Travel Inn'. In 2004, Whitbread acquired Premier Lodge for £505 million. This added an additional 141 hotels to the existing portfoloio and Whitbread re-branded all hotels as "Premier Travel Inn", which was soon shortened to "Premier Inn".  Locations Hotels are found either in city centres or on the outskirts on major A-roads. Unlike its competitor Travelodge, they are rarely found in motorway service areas, concentrating on locations where they are allowed to serve alcohol. Ownership by Whitbread, historically a brewery, but now a pub and hotel chain, ensures that all Premier Inns, with the exception of motorside locations, have a pub/restaurant on-site serving alcohol. The chain has expanded overseas to open a hotel in Dubai and India and the Persian Gulf.  Facilities All Premier Inns have a restaurant and bar within the hotel or on the same site. Where the restaurant is in a separate building, it is usually one of Whitbread's own branded restaurants (Beefeater, Brewers Fayre, Table Table or Taybarns). In some former Premier Lodge locations, third-party pub restaurants run by Punch Taverns, such as Chef & Brewer, are located next to the hotel. In some former Holiday Inn locations, the hotel is situated on site with a Mitchells & Butlers run pub restaurant (such as Harvester). In almost all cases the pub restaurant serves the breakfasts for the hotel. Good Night GuaranteeIn 2001, Premier Inn launched a promotional guarantee in which they promised a full refund to guests not entirely satisfied with their stay.  Expansion UK and I  (less)

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